Hi!
I’m Simon - runner, dad, board-gamer, and project manager with an entrepreneurial spirit and an unhealthy preoccupation with socks.
In my youth, sport was everything to me, and when I wasn’t doing lengths with the swimming club, I was at the athletics ground, where I ran 400m to an elite level.
Then I was fortunate enough to encounter many of life’s great distractions: university, travel, work, and starting a family. But running has always stayed with me, and my competitive spirit has never waned (just ask my kids!). I just don’t feel right if I’m not training regularly, and I love to have the challenge of a 10k charity run in the diary as often as possible. 10 years ago I dipped my toe in the world of Triathlon, and after completing the Virgin London Triathlon in 2011, I decided to stick to distance-running and cycling.Sodd Ocks is my brainchild, but it’s very much a family business, co-piloted by my wife, Christina, and with creative input from our three young children. We are one of those families who rarely set time aside to pair up socks - there are more fun things to do in life than laundry!
After a bad ankle sprain in 2017 my confidence took a real knock, and it was a few years before I could go out and compete again. Once my training kicked back in, I found my socks were rubbing around my toes, causing sores. I realised that I needed to get seamless socks, and tried several different brands, but I couldn’t find exactly what I wanted. Worse still, it was hard to find the matching pairs once they went into the washing basket vortex. Mismatched technical socks don’t really work, as the balance is just off.
Enter: Sodd Ocks!
Technical sports socks with a consistent structure, sold as singles so you can match or mismatch them to suit your style, without compromising on performance.